A spanish company decides rarely to increase international for different reasons. It has generally competitive products, very well certified employees and big experience. Nevertheless, the jump to the exportation or implantation in other countries supposes a challange and is often connected with some difficulties. That impedes many businessmen to take the desicion. It surprises to verify often the absence of spanish products at the international market, although we all know that the spanish products and services are equal or even higher in their quality compared to other countries.
Nevertheless, the internationalization is necessary to grow and to keep at the market.